Tag Heuer couldn’t miss launching a new product during the 2015 edition of Baselworld, and with this being the first exhibition with Jean-Claude Biver running the show as CEO, the event had added significance.
The Tag Heuer Carrera Calibre Heuer 01 was one of the biggest names to be premiered during the most important watch exhibition in the world and it certainly did so with a bang. The Tag Heuer Calibre Heuer 01 boasts an in-house movement, respectively the caliber 1887 automatic chronograph movement. While the movement is in no way new, it has been updated, skeletonized and given a new color scheme, like the red column wheel for example.
The model is destined to attract a young, millennial audience while also maintaining the Tag Heuer fanbase, which are known to love the brand for its rich history rather than modern products. The watch has a black and red case made entirely from stainless steel in order to provide a strong yet elegant presence which assures its wearer of prolonged durability. With a width of 45mm, this Tag Heuer model is definitely not a discrete watch, but it is clearly designed to become the star of any attire.
The skeletonized dial complements beautifully the watches’ hands creating a simple yet good looking model that is elegant enough to be worn with just about any type of outfit. The price tag of the new Tag Heuer Carrera Calibre Heuer 01 is set at $10,000, which is quite a low price considering the build quality, aspect and overall design of this soon to be classic timepiece.
In fact, it is in the price that the Tag Heuer Carrera Calibre Heuer 01 is most impressive. While the watch itself is an interesting timepiece, the reasoning behind its creation is far more important. The watch was designed to strike a clever balance between all desirable aspects, in order to focus attention on a newer, much younger client base which basically wants everything from their watches. In order to meet this demand the watch had to include the classic cool aspect, the rich tradition and numerous modern elements as well as technical developments that will keep it relevant in the face of on incoming SmartWatch fad in the next decade. All these aspects have been beautifully incorporated in the stunning Carrera Calibre Heuer 01 assuring a relevant product for both classic Tag Heuer fans as well as a new customer base that doesn’t revere the traditions of the company but simply wants an instantly cool product.