Mike's World - Misc

Introduction:

Thanks for your interest in sponsoring Mike's World.

All too often we find on the Internet very little content embedded in a sea of advertising. What we should be seeing is advertising embedded in a sea of content. Mike's World is growing into one of the premier independent sources of information on web design available on the Internet. This website gained popularity and continues to keep readers coming back because of the wealth of beneficial and up to date information that it offers.

What current online advertising doesn’t do enough is try to understand the content of a website and deliver an advertising message specific to that audience. Web design is the focus of this website and will continue to be so in the future. If your business focuses on selling something to web designers or potential web designers, sponsoring this website would be a tremendous addition to your marketing arsenal. You can reach this audience directly by taking advantage of this website.

By delivering value to sponsors by providing visitors and customers, we create a beneficial, interactive experience that generates revenue for both of us. Please read the following information and contact us by e-mail at ads@mikesworld.net if you are interested in sponsorship or have additional questions.

Pricing:

Sponsorship prices are based on impressions. Impressions can be purchased in packs of 1000. Please contact ads@mikesworld.net for a current price sheet.

Location:

We have dedicated banner positions throughout the site. We will work with sponsors to determine the best position for their banners.

We will keep the number of banners on any give page to an acceptable level. This site will never become embedded in a sea of advertising. Also, sponsor banners will never have to fight with any banner exchange services on this website because we don't subscribe to them.

Terms of Payment:

Payment is due 100% up front.

All advertising sales are final.

Page Statistics:

Access to real-time web statistics will be made available. These statistics will make it possible for you to look up the impression count, exposures per/day, and click-throughs for all of your banners.

Technical Specifications:

In order to maintain a balance between compelling advertisements and download speed, we have established the following guidelines for advertising graphics.
Image File Format:	GIF and JPG
Image Dimensions:	468 pixels wide by 60 pixels deep
Image File Size:	13KB maximum
Animated GIFs:	Allowed (89a format only)
JAVA Ads:	Not allowed
Sponsors may change their banner as many times as they would like.

Restrictions:

We reserve the right to refuse any sponsorship request, or to cancel sponsorships that do not fulfill the obligations set in the agreement.

We reserve the right to make editorial changes as we see fit. We own all content.

We reserve the right to make editorial changes to the sponsorship program, including but not limited to the placement of the sponsorship on the page and the rotation and number of sponsors on any given page.

We cannot be held responsible for network unavailability or downtime.

WE MAKE NO GUARANTEE THAT USAGE STATISTICS WILL BE EQUAL TO ANY PUBLISHED NUMBERS AT ANY GIVEN TIME. WE SHALL NOT BE HELD LIABLE FOR ANY CLAIMS AS THEY RELATE TO SAID USAGE STATISTICS.

Definitions of Advertising Talk:

Hits - the number of times a server is accessed. "Hits" are almost meaningless to advertisers, since each page, graphic, or page element could count as a "hit." You should make your advertising decisions based on impressions.

Page requests - the number of discrete calls to a complete html page. Graphics are not included in the count.

Impressions - The number of times a visitor sees an advertisement on the site. Sponsorship prices are based on impressions.

Click-throughs - The number of times a visitor clicks on an advertisement, hyperlinking the visitor to the advertiser's Web site.